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Francisco J. Conejo

Observed name: Francisco Conejo
ORCID: 0000-0001-8489-7107
Observed ORCID: 0000-0001-8489-7107
OpenAlex ID: A5036590896
Mega Event = Mega Impact? Travelling Fans' Experience and Perceptions of the 2006 FIFA World Cup Host Nation
2008 · Magdalena Florek, Tim Breitbarth, et al. · Journal of Sport & Tourism · 162
Brands Defined as Semiotic Marketing Systems
2014 · Francisco Conejo, Ben Wooliscroft · Journal of Macromarketing · 123
Export flagships in branding small developing countries: The cases of Costa Rica and Moldova
2007 · Magdalena Florek, Francisco Conejo · Place Branding and Public Diplomacy · 84
Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis
2018 · Fabian Most, Francisco J. Conejo, et al. · Journal of Research in Marketing and Entrepreneurship · 68
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement
2023 · Francisco J. Conejo, Wilson Rojas, et al. · Journal of Macromarketing · 14
Revisiting the Brand Luxury Index: new empirical evidence and future directions
2019 · Francisco J. Conejo, Lawrence F. Cunningham, et al. · Journal of Brand Management · 13
Toward a Luxury Service Value Taxonomy: Empirical Evidence and Future Directions
2020 · Francisco J. Conejo, Lawrence F. Cunningham, et al. · Services Marketing Quarterly · 10
Neuromarketing: Will It Revolutionise Business?
2007 · Francisco J. Conejo, Chun Siang. Khoo, et al. · eCite Digital Repository (University of Tasmania) · 10
The Times (and Brands) are a Changin’: A Response to Gaski’s Commentary
2014 · Francisco Conejo, Ben Wooliscroft · Journal of Macromarketing · 9
Towards More Specific Personality Research in Entrepreneurship: Relating Conscientiousness Facets to Venture Performance
2023 · Francisco J. Conejo, Jiban Khuntia, et al. · Revista Nacional de Administración · 5
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Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application
2022 · Francisco J. Conejo, Enrique A. Gamboa, et al. · Journal of International Consumer Marketing · 4
Development of a Short Scale to Measure Sustainable Product Involvement
2021 · Francisco J. Conejo, Wilson Rojas, et al. · Revista Nacional de Administración · 4
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Addressing Construct Intensity in Entrepreneurship: Log-Transformed Guttman Scaling with Need for Achievement as Exemplar
2019 · Francisco J. Conejo, Clifford E. Young, et al. · Entrepreneurship Research Journal · 4
Simon Anholt, The good country equation: how we can repair the world in one generation
2020 · Francisco Conejo · Place Branding and Public Diplomacy · 3
Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver
2019 · Francisco J. Conejo, Ben Wooliscroft · Journal of Macromarketing · 3
Better stories for social media branding
2018 · Francisco J. Conejo · Journal of digital & social media marketing. · 3
Improving social media brand personas using archetypes
2017 · Francisco J. Conejo · Journal of digital & social media marketing. · 3
What is brand personality? A historical and prescriptive account
2021 · Francisco J. Conejo · Journal of brand strategy · 2
Not That Sustainable: Exploring AI’s Broader Socio-Environmental Impacts
2025 · Francisco Conejo · Revista Nacional de Administración
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From Microhistory to Macromarketing: Tracing the Rural Costa Rican Pulpería
2024 · Francisco J. Conejo · Journal of Macromarketing
Creating strong brand names: A framework for digital practitioners
2023 · Francisco J. Conejo · Journal of digital & social media marketing.
It's Ultimately Social: Exploring the Costa Rican Bar Servicescape
2021 · Francisco J. Conejo, Enrique A. Gamboa, et al. · Emerald Group Publishing Limited eBooks
Towards a better application of brand values
2021 · Francisco J. Conejo · Journal of brand strategy
Perspective on customer demotion in loyalty programs
2015 · Lawrence F. Cunningham, Francisco J. Conejo · University Library Linz repository (Johannes Kepler Universitat Linz)
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Brand Personality Scale Development Using Rasch Modelling
2011 · Francisco J. Conejo · Otago University Research Archive (University of Otago)
Works count: 27
Citation count: 524
H-index: 9
I10-index: 8
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