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Prokopis K. Theodoridis

Observed names: Mr. Prokopis Theodoridis, Prokopis K Theodoridis, Prokopis Theodoridis, Theodoridis Prokopis, Theodoridis, Prokopis, Theodoridis, Prokopis K, Theodoridis, Prokopis K.
ORCID: 0000-0002-8133-4509
Observed ORCID: 0000-0002-8133-4509
OpenAlex ID: A5036735979
Influencing Green Purchase Intention through Eco Labels and User-Generated Content
2022 · Anastasios Panopoulos, Athanasios Poulis, et al. · Sustainability · 227
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Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
2009 · Prokopis K. Theodoridis, Kalliopi C. Chatzipanagiotou · European Journal of Marketing · 181
How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook
2022 · Dimitris C Gkikas, Katerina Tzafilkou, et al. · International Journal of Information Management Data Insights · 171
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AI in Consumer Behavior
2021 · Dimitris C. Gkikas, Prokopis K. Theodoridis · Learning and analytics in intelligent systems · 131
The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions
2019 · Ifigeneia Leri, Prokopis Theodoridis · Tourism Review · 125
Internal marketing impact on business performance in a retail context
2009 · George G. Panigyrakis, Prokopis K. Theodoridis · International Journal of Retail & Distribution Management · 124
How Artificial Intelligence Affects Digital Marketing
2019 · Prokopis K. Theodoridis, Dimitris C. Gkikas · Springer proceedings in business and economics · 104
How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism
2020 · Ifigeneia Leri, Prokopis Theodoridis · Tourism Review · 91
Market orientation and performance: An empirical investigation in the retail industry in Greece
2006 · George G. Panigyrakis, Prokopis K. Theodoridis · Journal of Retailing and Consumer Services · 81
Artificial Intelligence (AI) Impact on Digital Marketing Research
2019 · Dimitris C. Gkikas, Prokopis K. Theodoridis · Springer proceedings in business and economics · 77
Green Branding in the Digital Era: The Role of Influencer Credibility and Greenwashing in Shaping Brand Authenticity, Trust and Purchase Intentions
2026 · Athanasios Poulis, Prokopis Theodoridis, et al. · Sustainability · 40
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Food waste during Covid- 19 lockdown period and consumer behaviour – The case of Greece
2022 · Prokopis K. Theodoridis, Theofanis V. Zacharatos · Socio-Economic Planning Sciences · 40
Predicting Online Shopping Behavior: Using Machine Learning and Google Analytics to Classify User Engagement
2024 · Dimitris C. Gkikas, Prokopis K. Theodoridis · Applied Sciences · 39
Consumer behaviour and household food waste in Greece
2023 · Prokopis Theodoridis, Theofanis Zacharatos, et al. · British Food Journal · 36
All customers are not treated equally: Financial exclusion in isolated Greek islands
2002 · George G Panigyrakis, Prokopis K Theodoridis, et al. · Journal of Financial Services Marketing · 35
Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper
2022 · Dimitris C. Gkikas, Prokopis K. Theodoridis, et al. · Informatics · 31
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Male and female attitudes towards stereotypical advertisements: a paired country investigation
2013 · Prokopis K. Theodoridis, Antigone G. Kyrousi, et al. · Corporate Communications An International Journal · 28
Revisiting innovation adoption theory through electronic public relations
2018 · Anastasios Panopoulos, Prokopis Theodoridis, et al. · Information Technology and People · 19
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Artificial Intelligence (AI) Use for e-Governance in Agriculture: Exploring the Bioeconomy Landscape
2023 · Dimitris C. Gkikas, Prokopis K. Theodoridis, et al. · Artificial intelligence-enhanced software and systems engineering · 12
Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation
2024 · Athanasios Poulis, Prokopis Theodoridis, et al. · Sustainability · 11
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R U #SoLoMo Ready?: Consumers and Brands in the Digital Era
2015 · Stavros Papakonstantinidis, Athanasios Poulis, et al. · University of Brighton Repository (University of Brighton) · 11
Finding Good Attribute Subsets for Improved Decision Trees Using a Genetic Algorithm Wrapper; a Supervised Learning Application in the Food Business Sector for Wine Type Classification
2023 · Dimitris C. Gkikas, Prokopis K. Theodoridis, et al. · Informatics · 10
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Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context
2010 · Prokopis K. Theodoridis, George G. Panigyrakis · European retail research · 10
Maximizing Social Media User Engagement Through Predictive Analytics in Retail Tourism: Identifying Key Performance Indicators That Trigger User Interactions
2025 · Prokopis K. Theodoridis, Dimitris C. Gkikas · Applied Sciences · 9
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The Impact of COVID-19 on Consumer Behaviour: The Case of Greece
2021 · Prokopis K. Theodoridis, Androniki Kavoura · Springer proceedings in business and economics · 9
Works count: 63
Citation count: 1,696
H-index: 18
I10-index: 23
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