Work

How Artificial Intelligence Affects Digital Marketing

Year: 2019

Type: book-chapter

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-030-12453-3_151

Authors: Prokopis K. Theodoridis, Dimitris C. Gkikas

Institution: University of Patras

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2955769415

FWCI: 12.24

Cites: 12

Cited by: 104

Related to: 10