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Gursimranjit Singh

Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
2019 · Pawan Kumar, Gursimranjit Singh · Advances in marketing, customer relationship management, and e-services book series · 18
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach
2024 · Gursimranjit Singh, Jasmeet Kaur, et al. · Marketing Intelligence & Planning · 15
Interceding of repurchase intention between e-loyalty and word of mouth advocacy: a study of behavioural consequences and antecedents of e-loyalty
2023 · Arvind Kumar, Gursimranjit Singh, et al. · International Journal of Electronic Business · 12
Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women
2022 · Gursimranjit Singh, Dheeraj Nim, et al. · International Journal of Internet Marketing and Advertising · 12
Impact of Firm Created, and User Generated Social Media Communications on Consumer-brand Metrics of Smartphones During Covid-19
2022 · Gursimranjit Singh, Arvind Kumar · Journal of Content Community and Communication · 11
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Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World
2024 · Kawalpreet Singh, Arvind Kumar, et al. · Journal of Business-to-Business Marketing · 9
Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
2022 · Pawan Kumar, Gursimranjit Singh · IGI Global eBooks · 9
Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior
2018 · Gursimranjit Singh, Maninder Singh · International Journal of Online Marketing · 8
MSMEs in Emerging Markets : An Exploration of the Stage Model of E-Commerce Adoption
2023 · Pawan Kumar, Harpreet Kaur, et al. · Prabandhan Indian Journal of Management · 7
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The mediating effect of perceived usefulness and brand attitude in relationship between consumer-brand metrics
2022 · Gursimranjit Singh, Maninder Singh · International Journal of Business Innovation and Research · 6
Let’S Get Phygital: M-Commerce As A Crusader For “Phygital” Retail
2019 · Priyanka Singh, Gursimranjit Singh, et al. · Apple Academic Press eBooks · 6
Ascendancy of SNS information and age difference on intention to buy eco-friendly offerings: meaningful insights for e-tailers
2024 · Arvind Kumar, Gursimranjit Singh, et al. · International Journal of Electronic Business · 4
The Paradox of Luxury in Digitalization
2021 · Shamily Jaggi, Gursimranjit Singh, et al. · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 4
Towards Sustainable Smart Cities: Current Trends and Development
2023 · Pawan Kumar, Bindu Aggarwal, et al. · Emerald Group Publishing Limited eBooks · 2
Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior
2022 · Gursimranjit Singh, Maninder Singh · IGI Global eBooks · 1
Cool Branding for Indian Sustainable Fashion Brands
2021 · Jasmeet Kaur, Gursimranjit Singh · Productivity Press eBooks · 1
The Mediating Effect of Perceived Usefulness and Brand Attitude in relationship between Consumer-Brand Metrics
2020 · Maninder Singh, Gursimranjit Singh · International Journal of Business Innovation and Research · 1
Probing Into the Journey of Appreciative Inquiry Towards Organizational Development
2019 · Gursimranjit Singh, Sheetal, et al. · Advances in human resources management and organizational development book series · 1
Examining the antecedents and consequences of e-loyalty in the context to apparel among female shoppers in India
2023 · Lokesh Jasrai, Gursimranjit Singh, et al. · International Journal of Sustainable Society
Thinking Globally, Leading Locally
2018 · Gursimranjit Singh, Priyanka Singh, et al. · IGI Global eBooks
Thinking Globally, Leading Locally
2018 · Gursimranjit Singh, Priyanka Singh, et al. · Advances in logistics, operations, and management science book series
Works count: 21
Citation count: 127
H-index: 8
I10-index: 5
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