Work

Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior

Year: 2022

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-6684-6287-4.ch073

Authors: Gursimranjit Singh, Maninder Singh

Institution: Punjab Technical University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281909752

FWCI: 0.843

Cites: 59

Cited by: 1

Related to: 10