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Chinmaya Kulshrestha

Observed names: Dr. Chinmaya Kulshrestha, Kulshrestha, Chinmaya, Kulshrestha, Chinmaya 1976-, Kulshrestha, Dr. Chinmaya
Observed institution: Management Development Institute
OpenAlex ID: A5059613639
Consumers' perceptions: an analytical study of influence of consumer emotions and response
2009 · Avinash Kapoor, Chinmaya Kulshrestha · Direct Marketing An International Journal · 18
Fashion fetish
2008 · Avinash Kapoor, Chinmaya Kulshrestha · Monash Business Review · 6
Cause-Related Marketing
2013 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks · 3
Marketing Research
2010 · Avinash Kapoor, Chinmaya Kulshrestha · 3
What's in a Name? Nominal Scaffolding and the Psychological Infrastructure of Shared Market Cognition
2026 · Avinash Kapoor, Chinmaya Kulshrestha · Psychology and Marketing
The Effect of Data-Driven Marketing Decisions on Customer Acquisition and Retention Performance: An Empirical Study
2026 · Dr. Chinmaya Kulshrestha, Dr. Avinash Kapoor
PDF
Predictive Insurance Marketing in the Age of AI: Legal and Ethical Boundaries in a Data-Driven World
2025 · Kulshrestha, Chinmaya, Kapoor, Avinash · International Insurance Law Review
Direct-to-Consumer Insurance Marketing:A Systematic Review of Legal, Ethical, and Consumer Perspectives
2025 · Chinmaya Kulshrestha, Avinash Kapoor · International Insurance Law Review
The influence of consumer knowledge on the propensity to buy green products
2018 · Kulshrestha, Chinmaya · Innovative Research Thoughts
PDF
To Study the consumer buying behaviour in FMCG Sector
2018 · Kulshrestha, Chinmaya · Universal Research Reports
PDF
Exploring the role of social media marketing in building product awareness and adoption
2017 · Kulshrestha, Dr. Chinmaya · Innovative Research Thoughts
PDF
The Impact of Advertising on Consumer Buying Behavior
2017 · Kulshrestha, Chinmaya · Universal Research Reports
PDF
Fashion fetish: consumer trends
2017 · Kapoor, Avinash, Kulshrestha, Chinmaya · Figshare
Strong Value Proposition through Social Media Tools
2015 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Marketing or Social Marketing
2015 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Strong Value Proposition through Social Media Tools
2014 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Strong Value Proposition through Social Media Tools
2013 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Marketing or Social Marketing
2013 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Branding and Sustainable Competitive Advantage in Indian Politics
2012 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Is Being Perceived as Sustainable a Means to Achieve a Differential Advantage?
2012 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Brand Obsessed Society
2012 · Chinmaya Kulshrestha, Avinash Kapoor · IGI Global eBooks
Works count: 22
Citation count: 31
H-index: 3
I10-index: 1
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