Year: 2017
Type: article
Abstract: Consumers' purchasing decisions are significantly impacted by advertising. The purpose of this article is to investigate and assess how advertisements affect customers' propensity to make certain purchases. The research investigates the impact of advertising approaches including persuasion, emotion, and brand positioning on consumers' worldviews and, ultimately, their spending habits. This research also investigates how different kinds of advertising—from television and radio to the internet and social media—play a part in molding consumers' choices. Marketers and advertisers may use the study's results to better reach their target demographics and elicit the reactions they hope for from consumers.
Source: Universal Research Reports
Author: Kulshrestha, Chinmaya
Institution: Management Development Institute
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7217833987