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Meltem Kiygi-Calli

Observed names: Calli, MK, Calli, Meltem Kiygi, Kiygi Calli, Meltem, Kiygi-Calli Meltem, Kıygı Çallı, Meltem, M Kiygi Calli, Meltem Kiygi Calli, Meltem Kıygı Çallı
Observed institutions: Yeditepe University, Poznań University of Economics and Business, Kadir Has University, University of Antwerp, Universitat de Girona, Istanbul University, Okan University
ORCID: 0000-0002-2979-9309
Observed ORCID: 0000-0002-2979-9309
OpenAlex ID: A5069462264
Social Media and Higher Education – An International Perspective
2017 · Małgorzata Bartosik-Purgat, Nela Filimon, et al. · Economics & Sociology · 43
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The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products
2023 · Maryam El Oraiby, Meltem Kiygi-Calli · Organic Agriculture · 17
Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach
2024 · Omer Bugra Kirgiz, Meltem Kiygi-Calli, et al. · Telecommunications Policy · 14
The effectiveness of high-frequency direct-response commercials
2011 · Meltem Kiygi Calli, Marcel Weverbergh, et al. · International Journal of Research in Marketing · 9
A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity
2024 · Cagla Burcin Akdogan, Nimet Uray, et al. · Business Process Management Journal · 6
Brand crisis in social media: case study using sentiment analysis
2018 · Abdullah Onden, Meltem Kiygi-Calli, et al. · Pressacademia · 6
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The effects of brands posts on social media: conceptual framework and application method
2018 · Abdullah Onden, Meltem Kiygi-Calli · Pressacademia · 6
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Corporate Social Responsibility in Packaging: Environmental and Social Issues
2019 · Meltem Kiygi-Calli · Accounting, finance, sustainability, governance & fraud · 5
Forecasting newspaper demand with censored regression
2008 · M Kiygi Calli, M Weverbergh · Journal of the Operational Research Society · 5
Babbling through social media: A cross-country study mapping out social networks using eWOM intentions
2023 · Zulal Isler, Meltem Kiygi-Calli, et al. · Electronic Markets · 4
Forecasting time-varying arrivals: Impact of direct response advertising on call center performance
2021 · Meltem Kiygi-Calli, Marcel Weverbergh, et al. · Journal of Business Research · 4
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Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve?
2016 · Meltem Kiygi-Calli, Marcel Weverbergh, et al. · International Journal of Forecasting · 4
Ürün Tercihlerini Etkileyen Ambalaj Tasarım Faktörlerinin Kısmi Yarar Konjoint Analizi İle Belirlenmesi: Organik Sabun Ürünü Üzerine Bir Çalışma
2019 · Meltem Kiygi-Calli, Semih Kılıç · Business and Economics Research Journal · 3
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Understanding customer conversations in social media support interactions: divergent sentiments in material and experiential brands
2025 · Meltem Kiygi-Calli, Ezgi Merdin-Uygur, et al. · Global Knowledge, Memory and Communication · 2
Markaların Sosyal Medya Yardım Masası Hesaplarına Yapılan Şikayetlerin Analizi: Yüksek Teknoloji Ürünleri Üzerine Bir Çalışma - Analysis of Customers Complaints to Brands Social Media Help Desk Accounts: A Study on High Technology Products
2018 · Abdullah Önden, Meltem Kiygi Calli · Journal of Business Research - Turk · 2
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Rethinking performance measurement in esports: How games shape coaching priorities for amateur player development
2025 · Maryam El Oraiby, Meltem Kiygi-Calli · International Journal of Sports Science & Coaching · 1
The Effects of Innovative Product Features on Consumers’ Attitudes: A Study on Social Media Posts
2019 · Abdullah Önden, Meltem Kiygi-Calli · AJIT-e Academic Journal of Information Technology · 1
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The Mystique of Luxury Products
2018 · Meltem Kiygi-Calli · Emerald Group Publishing Limited eBooks · 1
Call Center Performance with Direct Response Advertising
2017 · Calli, MK, Weverbergh, M, et al. · EUR Research Repository (Erasmus University Rotterdam) · 1
Where to present the advertisement in a block
2016 · Meltem Kiygi Calli · Pressacademia · 1
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Esports as a Hybrid Communication Arena: Evolving Marketing Communication in Digital Spaces
2026 · Maryam El Oraiby, Meltem Kiygi-Calli · IGI Global eBooks
Evolution of Marketing and Its Impact on Society
2026 · Petek Tosun, Meltem Kiygi-Calli, et al. · Palgrave studies in marketing, organizations and society
Beyond the Box: The Societal Impacts of Product and Packaging Design
2026 · Meltem Kiygi-Calli, Maryam El Oraiby, et al. · Palgrave studies in marketing, organizations and society
The Role of Marketing in Shaping Societal Futures: Concluding Remarks
2026 · Meltem Kiygi-Calli, Nimet Uray, et al. · Palgrave studies in marketing, organizations and society
The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being
2026 · Nimet Uray, Meltem Kiygi-Calli, et al. · Palgrave studies in marketing, organizations and society
Works count: 42
Citation count: 135
H-index: 6
I10-index: 3
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