Author

Renuka Kamath

Institution: S.P. Jain Institute of Management and Research

Observed institution: S.P. Jain Institute of Management and Research

ORCID: 0000-0002-8908-4831

Observed ORCID: 0000-0002-8908-4831

OpenAlex ID: A5071115258

‘Mind will not mind’ – Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy

2022 · Swapnil Tawde, Renuka Kamath, et al. · Journal of Cleaner Production · 149

Navigating the Sustainability–Luxury Paradox: Bibliometric Insights and Research Directions

2025 · R. V. ShabbirHusain, Renuka Kamath, et al. · Journal of Consumer Behaviour · 21

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Channel conflict and technological disintermediation: a bibliometric analysis of half a century

2026 · Renuka Kamath, Janakiraman Moorthy, et al. · Journal of Business and Industrial Marketing · 2

MTR Foods—Redesigning Brand Identity and Brand Architecture

2022 · Ruppal Walia Sharma, Renuka Kamath · Asian Journal of Management Cases · 2

Born on the internet, how should Suta grow?

2020 · Sheila Roy, Renuka Kamath · Emerald Emerging Markets Case Studies · 2

Do emergent technologies turbocharge adaptive selling behavior? A review and futuristic outlook

2026 · Janakiraman Moorthy, Renuka Kamath, et al. · Industrial Marketing Management · 1

Leave me alone! The pharma sales force that performs yet does not

2024 · Renuka Kamath, Aditya Karthic I · Emerald Emerging Markets Case Studies · 1

The truant distributor: retain or replace?

2022 · Renuka Kamath, Pankaj Agrawal, et al. · Emerald Emerging Markets Case Studies · 1

PHP India: the e-commerce dilemma

2022 · Renuka Kamath, Nilendra Singh Pawar · Emerald Emerging Markets Case Studies · 1

It's not just a cup of “tea”: building consumer brand relationship

2015 · Renuka Kamath, Ashita Aggarwal · Emerald Emerging Markets Case Studies · 1

Mind The Spillovers: Managing The Unintended Consequences Of Policy Decisions

2026 · Dhrithi Mahadevan, Renuka Kamath · Management Practice Insights.

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Virtual Is Real: Demystifying Consumer Behaviour in the Metaverse—A Review and Future Research Agenda

2026 · ShabbirHusain R. V., Renuka Kamath · Vikalpa The Journal for Decision Makers

Cross-Selling Right: Navigating Out Of The EBITDA Death Valley

2024 · Professor for Marketing and Associate Dean of Full-time Programmes at SPJIMR, Renuka Kamath, et al. · Management Practice Insights.

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Mangalam Organics Limited: making camphor grow innovatively

2024 · Sapna Malya, Renuka Kamath · Emerald Emerging Markets Case Studies

Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets

2024 · Aditya Gupta, Sheila Roy, et al. · Journal of Services Marketing

DESIGN CAPABILITY How to Integrate It for Competitive Advantage

2023 · Strategy and the Director of Central Admissions at SPJIMR, Bindu Kulkarni, et al. · Management Practice Insights.

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TTK Group’s “SKORE”: scoring in the condom industry

2020 · Renuka Kamath · Emerald Emerging Markets Case Studies

Influence of Display Ads on Additional Product Purchase

2019 · Jyoti Jagasia, Rakhi Thakur, et al. · Journal of the Association for Information Systems

Works count: 18

Citation count: 181

H-index: 2

I10-index: 2