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Jack Trout
Observed names:
Jack Steve Rivkin Trout,
Trout, Jack 1935-2017
OpenAlex ID:
A5076295639
Positioning: The Battle for Your Mind
1981
·
Al Ries
, Jack Trout
·
Saber7 UCAB
·
1,069
Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95)
1992
·
Robert Demaris
, Al Ries
, et al.
·
Journal of Marketing
·
467
Marketing Warfare
1986
·
Al Ries
, Jack Trout
·
Journal of Consumer Marketing
·
164
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
1998
·
Jack Trout
·
139
Differentiate or Die: Survival in Our Era of Killer Competition
2000
·
Jack Trout
, Steve Rivkin
·
87
Differentiate or Die
2008
·
Jack Trout
, Steve Rivkin
·
Wiley eBooks
·
65
The New Positioning: The Latest on the World's #1 Business Strategy
1995
·
Jack Steve Rivkin Trout
·
58
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
1993
·
Al Ries
, Jack Trout
·
51
Las 22 leyes inmutables del marketing
1993
·
Al Ries
, Jack Trout
·
UCLA - Biblioteca de Administración y Contaduría
·
36
Repositioning: Marketing in an Era of Competition, Change and Crisis
2009
·
Jack Trout
, Steve Rivkin
·
23
Bottom-up marketing
1988
·
Al Ries
, Jack Trout
·
19
The Making of a Name: The Inside Story of the Brands We Buy
2005
·
Steve Rivkin
, Jack Trout
, et al.
·
15
Big Brands Big Trouble
2001
·
Jack Trout
·
14
LA Guerra De LA Mercadotecnia
1991
·
Al Ries
, Jack Trout
·
UCLA - Biblioteca de Administración y Contaduría
·
11
Trout on Strategy
2004
·
Jack Trout
·
Thammasat University Digital Collections
·
9
Military Marketing Warfare: A Comparative Review of the Use of Combative Philosophies and Terminology
1987
·
Thomas W. Garsombke
, Al Ries
, et al.
·
Journal of Marketing
·
8
Позиционирование: битва за узнаваемость
2003
·
Al Ries
, Jack Trout
·
4
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
2002
·
Jack Trout
·
4
In Search of the Obvious: The Antidote for Today's Marketing Mess
2008
·
Jack Trout
·
3
La revolución del marketing: la táctica dicta la estrategia
1989
·
Al Ries
, Jack Trout
·
UCLA - Biblioteca de Administración y Contaduría
·
2
Positionierung von Innovationen
2013
·
Jack Trout
, Mag. Lorenz Wied
·
Springer eBooks
·
1
Market Specialty is a Differentiating Idea
2008
·
Jack Trout
, Steve Rivkin
·
Wiley eBooks
·
1
How a Product is Made Can Be a Differentiating Idea
2008
·
Jack Trout
, Steve Rivkin
·
Wiley eBooks
·
1
La estrategia según Trout: capturar mentes para conquistar mercados
2005
·
Jack Trout
, Raúl Peralta
·
Dialnet (Universidad de la Rioja)
·
1
Top-Line Growth
2004
·
Jack Trout
·
Harvard business review
·
1
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Works count:
74
Citation count:
2,255
H-index:
13
I10-index:
14
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