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Daniela Corsaro

Observed names: CORSARO D, Corsaro Daniela, Corsaro, Daniela, DANIELA CORSARO
Institution: IULM University
ORCID: 0000-0002-1064-3080
Observed ORCID: 0000-0002-1064-3080
OpenAlex ID: A5079942811
Creating value in business relationships: The role of sales
2011 · Alexander Haas, Ivan Snehota, et al. · Industrial Marketing Management · 236
Actors' Heterogeneity in Innovation Networks
2012 · Daniela Corsaro, Chiara Cantù, et al. · Industrial Marketing Management · 227
Searching for Relationship Value in Business Markets: Are We Missing Something?
2010 · Daniela Corsaro, Ivan Snehota · Industrial Marketing Management · 156
The role of symbols in value cocreation
2014 · Melissa Archpru Akaka, Daniela Corsaro, et al. · Marketing Theory · 153
Roles of actors in combining resources into complex solutions
2011 · Chiara Cantù, Daniela Corsaro, et al. · Journal of Business Research · 144
Alignment and Misalignment in Business Relationships
2011 · Daniela Corsaro, Ivan Snehota · Industrial Marketing Management · 138
The impact of network configurations on value constellations in business markets — The case of an innovation network
2012 · Daniela Corsaro, Carla Ramos, et al. · Industrial Marketing Management · 121
Capturing the broader picture of value co-creation management
2018 · Daniela Corsaro · European Management Journal · 83
Actor network pictures and networking activities in business networks: An experimental study
2011 · Daniela Corsaro, Carla Ramos, et al. · Industrial Marketing Management · 74
Understanding value creation in digital context: An empirical investigation of B2B
2021 · Daniela Corsaro, Alessia Anzivino · Marketing Theory · 56
Sense-making in business markets – the interplay between cognition, action and outcomes
2015 · Lars Gunnar Mattsson, Daniela Corsaro, et al. · Industrial Marketing Management · 56
How the digital transformation from COVID-19 affected the relational approaches in B2B
2022 · Daniela Corsaro, Valerio D’Amico · Journal of Business and Industrial Marketing · 55
Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
2020 · Marta Massi, Michel Rod, et al. · Journal of Business and Industrial Marketing · 51
Perceptions of Change in Business Relationships and Networks
2012 · Daniela Corsaro, Ivan Snehota · Industrial Marketing Management · 46
The role of proto-institutions within the change of service ecosystems
2018 · Michael Kleinaltenkamp, Daniela Corsaro, et al. · Journal of Service Theory and Practice · 43
The emergent role of value representation in managing business relationships
2014 · Daniela Corsaro · Industrial Marketing Management · 43
Sales transformation: conceptual domain and dimensions
2021 · Daniela Corsaro, Isabella Maggioni · Journal of Business and Industrial Marketing · 42
Value co-destruction and its effects on value appropriation
2019 · Daniela Corsaro · Journal of Marketing Management · 40
Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships
2021 · Daniela Corsaro, Isabella Maggioni, et al. · Italian Journal of Marketing · 29
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Actors’ heterogeneity and the context of interaction in affecting innovation networks
2015 · Daniela Corsaro, Chiara Cantù · Journal of Business and Industrial Marketing · 28
Managing the sales transformation process in B2B: between human and digital
2021 · Daniela Corsaro, Isabella Maggioni · Italian Journal of Marketing · 26
Explaining the Sales Transformation through an institutional lens
2022 · Daniela Corsaro · Journal of Business Research · 25
Corporate sustainability in action
2014 · Roberta Sebastiani, Daniela Corsaro, et al. · Service Industries Journal · 23
A value perspective on relationship portfolios
2013 · Daniela Corsaro, Renato Fiocca, et al. · Marketing Theory · 23
Negative Aspects of Business Relationships for Resource Mobilization
2015 · Daniela Corsaro · Australasian Marketing Journal (AMJ) · 22
Works count: 133
Citation count: 2,170
H-index: 23
I10-index: 35
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