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Author

Barak Libai

Observed names: B Libai, Libai, Barak
Institution: Reichman University
ORCID: 0000-0001-8189-9502
Observed ORCID: 0000-0001-8189-9502
OpenAlex ID: A5080377850
Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
2001 · Jacob Goldenberg, Barak Libai, et al. · Marketing Letters · 2,047
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
2010 · Barak Libai, Ruth Bolton, et al. · Journal of Service Research · 653
The Firm's Management of Social Interactions
2005 · David Godes, Dina Mayzlin, et al. · Marketing Letters · 601
Brave New World? On AI and the Management of Customer Relationships
2020 · Barak Libai, Yakov Bart, et al. · Journal of Interactive Marketing · 456
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Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata
2001 · Barak Libai, Eitan Muller, et al. · 351
Social Effects on Customer Retention
2011 · Irit Nitzan, Barak Libai · Journal of Marketing · 312
Customer Referral Management: Optimal Reward Programs
2001 · Eyal Biyalogorsky, Eitan Gerstner, et al. · Marketing Science · 312
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion
2012 · Barak Libai, Eitan Muller, et al. · Journal of Marketing Research · 292
What Is the True Value of a Lost Customer?
2003 · John E. Hogan, Katherine N. Lemon, et al. · Journal of Service Research · 277
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
2002 · Jacob Goldenberg, Barak Libai, et al. · Journal of Marketing · 253
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
2004 · John E. Hogan, Katherine N. Lemon, et al. · Journal of Advertising Research · 244
The chilling effects of network externalities
2009 · Jacob Goldenberg, Barak Libai, et al. · International Journal of Research in Marketing · 242
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
2017 · Eva Ascarza, Scott A. Neslin, et al. · Customer Needs and Solutions · 234
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The NPV of bad news
2007 · Jacob Goldenberg, Barak Libai, et al. · International Journal of Research in Marketing · 211
How consumer digital signals are reshaping the customer journey
2022 · David A. Schweidel, Yakov Bart, et al. · Journal of the Academy of Marketing Science · 180
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From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
2004 · Tal Garber, Jacob Goldenberg, et al. · Marketing Science · 166
The Diffusion of Services
2009 · Barak Libai, Eitan Muller, et al. · Journal of Marketing Research · 149
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
2009 · Barak Libai, Eitan Muller, et al. · Journal of Marketing · 136
Marketing percolation
2000 · J Goldenberg, B Libai, et al. · Physica A Statistical Mechanics and its Applications · 124
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Targeting Revenue Leaders for a New Product
2013 · Michael Haenlein, Barak Libai · Journal of Marketing · 119
On the monetization of mobile apps
2019 · Gil Appel, Barak Libai, et al. · International Journal of Research in Marketing · 114
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Influencer marketing unlocked: Understanding the value chains driving the creator economy
2025 · Barak Libai, Ana Babić Rosario, et al. · Journal of the Academy of Marketing Science · 113
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Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
2018 · Florian Dost, Ulrike Phieler, et al. · Journal of Marketing · 109
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Seeding, Referral, and Recommendation
2017 · Michael Haenlein, Barak Libai · California Management Review · 99
Toward an Individual Customer Profitability Model
2002 · Barak Libai, Das Narayandas, et al. · Journal of Service Research · 95
Works count: 79
Citation count: 8,400
H-index: 31
I10-index: 38
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