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Marieke K. de Mooij
Observed names:
Marieke De Mooij,
Marieke de Mooij,
Mooij, Marieke K. de 1943-
Observed institutions:
University of Potsdam,
Tilburg University,
Universidad de Navarra
OpenAlex ID:
A5081586053
The Hofstede model
2010
·
Marieke de Mooij
, Geert Hofstede
·
International Journal of Advertising
·
827
Convergence and divergence in consumer behavior: implications for international retailing
2002
·
Marieke de Mooij
, Geert Hofstede
·
Journal of Retailing
·
683
Cross-Cultural Consumer Behavior: A Review of Research Findings
2011
·
Marieke de Mooij
, Geert Hofstede
·
Journal of International Consumer Marketing
·
567
How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences
2013
·
Kendall Goodrich
, Marieke de Mooij
·
Journal of Marketing Communications
·
327
Convergence and divergence in consumer behaviour: implications for global advertising
2003
·
Marieke De Mooij
·
International Journal of Advertising
·
198
The future is predictable for international marketers
2000
·
Marieke de Mooij
·
International Marketing Review
·
172
Global Marketing and Advertising
2022
·
Marieke de Mooij
·
SAGE Publications Ltd eBooks
·
163
Cross-cultural research in international marketing: clearing up some of the confusion
2015
·
Marieke de Mooij
·
International Marketing Review
·
132
Consumer Behavior and Culture
2019
·
Marieke de Mooij
·
SAGE Publications Ltd eBooks
·
113
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
2017
·
Marieke de Mooij
·
International Marketing Review
·
100
On the misuse and misinterpretation of dimensions of national culture
2013
·
Marieke de Mooij
·
International Marketing Review
·
88
Translating Advertising
2004
·
Marieke De Mooij
·
The Translator
·
85
Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
1991
·
Marieke K. de Mooij
·
73
Measuring Cross-Cultural Differences of Ethnic Groups within Nations: Convergence or Divergence of Cultural Values? The Case of the United States
2016
·
Marieke de Mooij
, Jake Beniflah
·
Journal of International Consumer Marketing
·
52
Human and Mediated Communication around the World
2013
·
Marieke de Mooij
·
Springer eBooks
·
47
New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying
2011
·
Kendall Goodrich
, Marieke de Mooij
·
Journal of International Consumer Marketing
·
25
Fairy tales of global consumer culture in a polarizing world
2019
·
Marieke de Mooij
·
International Marketing Review
·
22
Mapping Cultural Values for Global Marketing and Advertising
2000
·
Marieke de Mooij
·
Sage eBooks
·
19
Cultural marketing: Maximising business effectiveness in a multicultural world
2015
·
Marieke De Mooij
·
Journal of cultural marketing strategy.
·
9
International and Cross‐Cultural Consumer Behavior
2014
·
Marieke de Mooij
·
Wiley eBooks
·
8
Behavior Change Communication
2013
·
Marieke de Mooij
·
Springer eBooks
·
7
Mass Media, Journalism, Society, and Culture
2013
·
Marieke de Mooij
·
Springer eBooks
·
6
The Impact of Culture on Advertising
2001
·
Marieke de Mooij
·
Springer eBooks
·
4
Media Behavior and Culture
2013
·
Marieke de Mooij
·
Springer eBooks
·
2
Theories of Mass Communication and Media Effects Across Cultures
2013
·
Marieke de Mooij
·
Springer eBooks
·
2
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Works count:
45
Citation count:
3,792
H-index:
19
I10-index:
20
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