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Moon‐Kyung Cha

Observed names: Moon Kyung Cha, Moon-Kyung Cha, MoonKyung Cha
ORCID: 0000-0002-1200-6739
Observed ORCIDs: 0000-0002-1200-6739, 0000-0002-6689-3687
OpenAlex ID: A5086767014
Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty
2015 · Moon-Kyung Cha, Youjae Yi, et al. · Cornell Hospitality Quarterly · 216
Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers
2021 · Moon-Kyung Cha, Hee-Jung Lee · Journal of Retailing and Consumer Services · 43
The relationship between anti‐consumption lifestyle and the trust triangle in a ride‐sharing platform: A cross‐cultural study of U.S. and Indian consumers
2021 · Hee‐Jung Lee, Moon‐Kyung Cha · International Journal of Consumer Studies · 39
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect
2023 · Won-jun Lee, Moon-Kyung Cha · Asia Pacific Journal of Marketing and Logistics · 29
When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations
2020 · Moon-Kyung Cha, Youjae Yi, et al. · Journal of Business Research · 19
AI Like ChatGPT, Users Like Us: How ChatGPT Drivers and AI Efficacy Affect Consumer Behaviour
2023 · Won-Jun Lee, Han-Suk Lee, et al. · Virtual Economics · 11
The effect of network structure on the purchase of virtual goods on social networking services
2021 · Hee-Tae Lee, Moon-Kyung Cha · Internet Research · 11
Effect of the Factors Related to Technology Acceptance Model and Barriers to Innovation Adoption on Mobile Game In-App Purchase Intention
2021 · Youseok Lee, Moon‐Kyung Cha · Journal of Consumption Culture · 2
Sns 유형이 브랜드충성도 및 광고태도에 미치는 영향: 브랜드개성의 매개효과를 중심으로
2018 · Hee-Jung Lee, Moon‐Kyung Cha · Journal of Business Research · 2
The Impact of Location Information on Consumer Trust in Sellers: Focusing on the Geographic Proximity of Hyper-Local C2C Platform Users
2024 · Moon-Kyung Cha, Hyun Jung Park · Journal of Consumer Studies · 1
The Effect of Subjective Social Class on Intention to Use Luxury Fashion Sharing Service : Focusing on the Mediation Effect of Three Types of Anti-Consumption and the Moderating Effect of Attitude toward Used Products.
2020 · Moon Kyung Cha, Hee Jung Lee · Journal of Consumer Studies · 1
What is Important When Companies Say They Are All Ethical: The Joint Effect of CSR Campaign Type and Brand Reputation on Purchase Intention of Eco-friendly Product
2020 · Moon-Kyung Cha, Cheonglim Lee · 마케팅연구 · 1
Effects of Consumer Characteristics on On line and Offline Social Capital : Cluster and Discriminant Analysis by Consumer Characteristics and Network Use Tendency
2018 · Moon-Kyung Cha, Hee-Tae Lee · 대한경영학회지 · 1
How SNS Brand Personality Affect Mobile Native Ad Attitude
2018 · Moon-Kyung Cha, Hee-Jung Lee · The Journal of the Korea Contents Association · 1
The Effect of Income Inequality on Educational Expenses, Consumer Happiness and Meaningful Life Through Anxiety: Focusing on the Moderating Effect of Perceived Intergenerational Mobility
2017 · MoonKyung Cha, 이희태 · Journal of Consumption Culture · 1
The Effects of Nostalgia Types on Donation Intention: The Mediated Moderation Effect of Regulatory Focus through Self-Enhancement and Social Responsibility
2014 · Moon-Kyung Cha, Yonjae Yi · 마케팅연구 · 1
Effects of lifelong learners’ leisure flow on learning satisfaction through learning motivation : Focusing on the moderating effect of leisure type
2024 · 경기대학교 경영학과 부교수, Hee-Jung Lee, et al. · Korean Corporation Management Review
소비자의 사회적계층이 명품패션공유서비스 이용의도에 미치는 영향: 소비절제 세 가지 유형의 매개효과, 중고제품에 대한 평소 태도의 조절효과를 중심으로
2020 · Moon‐Kyung Cha, Hee-Jung Lee
Not All Starlight Shines on Her: When the Signal Completes the Halo Effect - Moderating Effects of Candidate Gender and Attitude Toward #Me-Too Movement
2020 · Moon-Kyung Cha · 마케팅연구
Is it Enough to Have an 'Ethical Product' Label?: the Effects of Brand Reputation and Perceived Ethicality on Ethical Consumers' Choice
2020 · Cheonglim Lee, Moon‐Kyung Cha · The Journal of the Korea Contents Association
Does Small Indulgence Lead People to Use Luxury Fashion Sharing Services?: Focused on the Mediation Effects of Perceived Utility and Moderating Effect of Luxury Level
2020 · Hee-Jung Lee, Moon‐Kyung Cha · Journal of Consumption Culture
Sns 브랜드 성격이 모바일 네이티브 광고 태도에 미치는 영향
2018 · Moon‐Kyung Cha, Hee-Jung Lee
In a Closed Society, I am Not Happy to Live a Parent Life. The Effect of the Social Mobility Perception on Consumer Happiness through Social Anxiety: Focusing on Moderated Mediation Effect of Self-Complexity*
2017 · MoonKyung Cha, Hee Tae Lee · Journal of Consumer Studies
SNS Message Types, Network Competency, Information Seeking Tendency, and Brand Image of Public Institution
2017 · 이희태, MoonKyung Cha · Journal of Product Research
Is the Korean Duty Free Shop Industry Monopolistic?
2016 · 이희태, MoonKyung Cha · Journal of Distribution Science
Works count: 28
Citation count: 379
H-index: 7
I10-index: 7
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