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Wuxia Bao

Observed names: Bao, Wuxia, Wuxia BAO
ORCID: 0000-0003-3801-1760
Observed ORCID: 0000-0003-3801-1760
OpenAlex ID: A5092479611
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
2024 · Wuxia Bao, Liselot Hudders, et al. · International Journal of Research in Marketing · 84
PDF
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?
2024 · Wuxia Bao, Emma Beuckels, et al. · International Journal of Advertising · 4
Luxury Brands Enter Metaverse: Using Nfts as a Powerful Tool to Constuct Digital Desirability in Phygital Marketing
2023 · Wuxia Bao, Liselot Hudders, et al. · Global Fashion Management Conference · 1
Virtual Crowding Effect on Non-Luxury Ad CTR
2026 · Wuxia BAO · OSF Preprints (OSF Preprints)
Status construction in virtual brand communities: A virtual identity approach
2026 · Wuxia Bao, Shubin Yu, et al. · Journal of Business Research
PDF
The influence of virtual crowding on perceived luxuriousness for nonluxury brands
2026 · Wuxia BAO · Open Science Framework
Successful Treatment of Localized Scleroderma in Intertriginous Areas with Tofacitinib: A Case Report
2026 · Danfeng Xu, Shutong Qian, et al. · Clinical Cosmetic and Investigational Dermatology
PDF
Crypto Marketing
2026 · Horst Treiblmaier, Wuxia Bao, et al. · Oxford University Press eBooks
Optimal playback speed: a curvilinear relationship between speed-watching and the effectiveness of brand placement
2026 · Guoquan Ye, Xin Guan, et al. · International Journal of Advertising
Blockchain and the Transformation of Marketing: New Frontiers of Decentralization
2026 · Wuxia Bao · Springer eBooks
Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact Upon the Luxury Brand Perceptions?
2023 · Wuxia Bao, Emma Beuckles, et al. · Global Fashion Management Conference
Works count: 12
Citation count: 89
H-index: 2
I10-index: 1
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