Work

The influence of virtual crowding on perceived luxuriousness for nonluxury brands

Year: 2026

Type: study-registration

Abstract: The study expects that high virtual crowding will significantly reduce click-through rates for non-luxury brand advertisements compared with low virtual crowding conditions.

Source: Open Science Framework

DOI: 10.17605/osf.io/9rbjt

Author: Wuxia BAO

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225006503

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