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Live Commerce for Luxury Brands: How Live Streamer Characteristics Impact Upon the Luxury Brand Perceptions?

Year: 2023

Type: conference-paper

Source: Global Fashion Management Conference

DOI: 10.15444/gmc2023.06.06.01

Authors: Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4384468633

FWCI:

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