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Mudit Gera

ORCID: 0000-0002-2419-671X
Observed ORCID: 0000-0002-2419-671X
OpenAlex ID: A5092878273
Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)
2023 · Mudit Gera, Dharminder Kumar Batra, et al. · Global Knowledge, Memory and Communication · 9
Evaluating the varied aspects of Mobile Advertising and its implications in the contemporary market - A Systematic Literature Review
2023 · Deepak Tandon, Dharminder Kumar Batra, et al. · International Journal of Internet Marketing and Advertising · 2
Adventure Tourism: Behavioural Drivers to Visit and Spread Word of Mouth with Perceived Risk as Moderator
2023 · Sriram Soundararajan, Upasana Singh, et al. · Global Business Review · 2
Knowledge flows and service encounters in digital retail: a bibliometric mapping of cross-buying and customer relationship expansion research (2000–2026)
2026 · Ranjan Kumar, Mudit Gera, et al. · Global Knowledge, Memory and Communication
S&P 500 Historical Data (2015-2026)
2026 · Mudit Gera
USD INR Historical Data (2015-2026)
2026 · Mudit Gera
Nifty 50 Historical Data (2015-2026)
2026 · Mudit Gera
CBOE Volatility Index Historical Data (2015-2026)
2026 · Mudit Gera
India VIX Historical Data (2015-2026)
2026 · Mudit Gera
BSE Sensex 30 Historical Data (2015-2026)
2026 · Mudit Gera
Brent Oil Futures Historical Data (2015-2026)
2026 · Mudit Gera
KARI: An Experiential Exercise Using Digital Analytics Platforms to Develop Managerial Judgment Under Uncertainty
2026 · Mudit Gera · Management Teaching Review
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When engagement is not enough: an asymmetric dual-system theory of acceptance and avoidance in mobile advertising
2026 · Mudit Gera · Asia Pacific Journal of Marketing and Logistics
Digital service encounters and behavioural expansion in e-retailing: experiential and relational pathways to cross-buying
2026 · Ranjan Kumar, Mudit Gera, et al. · International Journal of Electronic Business
Adaptive technical analysis as a regime-contingent decision-support model: evidence from an emerging equity market
2026 · Mudit Gera · International Journal of Computational Economics and Econometrics
Cross-buying behaviour in the digital age: a synthesis of personalisation, touchpoints, and technology
2025 · Ranjan Kumar, Dharminder Kumar Batra, et al. · International Journal of Electronic Marketing and Retailing
Evaluating the Effectiveness of Mobile Advertising through Analytics Tracking in the Digitized Environment: A Case of Technoingg
2023 · Mudit Gera, Dharminder Kumar Batra · International Journal of Business Information Systems
Works count: 17
Citation count: 13
H-index: 2
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