Work

Comportamiento del consumidor: decisiones y estrategia de márketing

Year: 1997

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: Javier Alonso Rivas

Language: Spanish

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W100755626

FWCI:

Cites:

Cited by: 61

Related to: 10