Work

Factors Affecting Consumer Attitudes and Intentions toward User-Generated Product Content on Youtube

Year: 2013

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Imran Anwar Mir, Kashif Ur Rehman

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W106411939

FWCI: 4.403

Cites: 60

Cited by: 83

Related to: 10