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Towards Social CRM - Scoping the concept and guiding research

Year: 2013

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Tobias Lehmkuhl, Reinhard Jung

Institution: University of St.Gallen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1078301143

FWCI: 18.08

Cites: 61

Cited by: 45

Related to: 10