Work

The Impact of Referral Channels in Online Customer Journey

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Jie Zhang, Wenjing Duan

Institution: George Washington University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W111690066

FWCI: 0.792

Cites: 28

Cited by: 3

Related to: 10