Work

Facebook as a platform for corporate branding : How IKEA brand values are co-created in communication by users on Facebook

Year: 2012

Type: article

Authors: Sofie Stamfjord Thall, Yvonne Holmgren Hjelm

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119849473

FWCI: 0.713

Cites: 23

Cited by: 2

Related to: 10