Work

An Investigation into How Consumer Spending Is Influenced by Atypical Spending in Comparative Reference Groups

Year: 2015

Type: article

Authors: Magdoleen Ierlan, John Considine

Institution: Le Moyne College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1256850398

FWCI:

Cites: 25

Cited by:

Related to: 10