Work

Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation

Year: 1993

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Gwen Rae Bachmann, Deborah Roedder John, Akshay R. Rao

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1262350

FWCI: 1.425

Cites:

Cited by: 115

Related to: 10