Work

Electronic Word-of-Mouth Communication and Consumer Behaviour: An Exploratory Study of Danish Social Media Communication Influence

Year: 2014

Type: article

Source: CBS Research Portal (Copenhagen Business School)

Authors: Signe Tegtmeier Pedersen, Liana Razmerita, Elanor Colleoni

Institutions: Copenhagen Business School, University of Milano-Bicocca

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W12962915

FWCI: 1.675

Cites: 35

Cited by: 27

Related to: 10