Work

Die Beurteilung und Nutzung von Informationsquellen beim Kauf von Konsumgütern

Year: 1979

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85815-3_2

Author: Heribert Meffert

Institution: University of Münster

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W141121830

FWCI: 14.82

Cites: 39

Cited by: 11

Related to: 10