Work

The emergence of social media in Malaysia: customers perceptions of the effectiveness of Airasia’s weblog

Year: 2012

Type: dissertation

Author: Shu Xu Cheah

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W143144834

Cites: 64

Cited by:

Related to: 10