Work

The impact of long tail distribution in keyword selection on the effectiveness of sponsored search advertising

Year: 2010

Type: dissertation

Source: UpSpace Institutional Repository (University of Pretoria)

Author: Justinus Adriaanse

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W143918223

Cites: 16

Cited by:

Related to: 10