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Social media for business: Knowledge gathering through focus group session with business owners

Year: 2012

Type: conference-paper

Abstract: Despite its overwhelming popularity and widely recognized in business, studies on the trends and impact of social media in Malaysia, have yet to be widely recorded and published. As such, this study attempts to ascertain the usage of social media (SM) in business environment.Specifically, it aims to determine the trends and perceived impact of social media for business purposes in Malaysia.In order to accomplish this, the study follows four phases of methodology which are content analysis of current literature, focus group with Small Medium Enterprises (SMEs) on perceptions of users on the use of social media for business purposes, data findings and conclusion.The target population in this study is social media users in Malaysia, company owners/ employers (top management level), managers, executives,and employees. Simple random sampling procedure is employed to get the sample for the survey.

Source: Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)

Authors: Shahizan Hassan, Norshuhada Shiratuddin, Nor Laily Hashim, Sobihatun Nur Ab Salam, Mohd Samsu Sajat

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W144502865

FWCI: 2.094

Cites: 7

Cited by: 9

Related to: 10