Work

Socially acceptable? : exploring consumer responses to marketing in social media

Year: 2012

Type: dissertation

Study design: Clinical Trial

Author: Jonas Colliander

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W144981246

Cites: 37

Cited by: 8

Related to: 10