Year: 2014
Type: dissertation
Abstract: This thesis is a qualitative study of the influence of social media on the university and course decision making process of international students. It examines the role of social media in influencing international students' decisions on course and university selection and the role of social media in meeting their information needs. It also gathered inputs on how universities could engage, collaborate and communicate using social media communities and channels for more effective recruitment strategies.
Author: Vijay Reddy
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W147853768