Work

Dimensions of Luxury Brand Personality: Scale Development and Validation

Year: 2014

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20767

Authors: Yongjun Sung, Sejung Marina Choi, Hongmin Ahn, Young‐A Song

Institutions: Korea University, West Virginia University, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1479928863

FWCI: 27.79

Cites: 64

Cited by: 164

Related to: 10