Work

Pengaruh Brand Image, Celebrity Endorser, Kualitas Produk, dan Kewajaran Harga Terhadap Niat Membeli Sepeda Motor Matic Merek Honda di Kota Denpasar

Year: 2014

Type: article

Study design: Observational Study

Source: E-Jurnal Manajemen Universitas Udayana

Authors: I Made Satya Mardhiastina Putra, I Gusti Ayu Ketut Giantari

Institution: Udayana University

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1480100463

FWCI:

Cites: 12

Cited by: 6

Related to: 10