Work

Viral geofencing: An exploration of emerging big-data driven direct digital marketing services

Year: 2014

Type: conference-paper

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

Authors: Robert L. Brown, Robert R. Harmon

Institutions: Mitre (United States), Portland State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1481455709

FWCI: 3.755

Cites: 32

Cited by: 11

Related to: 10