Work

An experimental study of persuasion on the internet: a functional approach to attitudes toward internet advertising

Year: 2006

Type: article

Source: DigiNole (Florida State University)

Authors: Laura M. Arpan, Chan-Pyo Hong

Institution: Florida State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1482420976

FWCI:

Cites: 177

Cited by: 4

Related to: 10