Work

Consumer Behavior: Buying, Having, and Being (8th ed.)

Year: 2009

Type: article

Source: Management Decision

DOI: 10.1108/00251740910960169

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1483025030

FWCI: 20.74

Cites:

Cited by: 358

Related to: 10