Work

A method for building new marketing channels

Year: 2008

Type: article

Source: Direct Marketing An International Journal

DOI: 10.1108/17505930810899320

Authors: Matheus Alberto Cônsoli, Marcos Fava Neves

Institution: Universidade de São Paulo

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1483206563

FWCI: 1.693

Cites: 25

Cited by: 7

Related to: 10