Work

EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASE DECISION OF NIKE SPORTS SHOES (Case Study On S1 FISIP UNDIP Students)

Year: 2014

Type: article

Study design: Observational Study

Source: Jurnal Ilmu Administrasi Bisnis

Authors: Denny Saputra, Handoyo Djoko Waluyo, Sari Listyorini

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1485698465

FWCI: 0.792

Cites: 1

Cited by: 6

Related to: 10