The Marketing of the Craft Products in Albania, the Effect of Web Marketing
Year: 2012
Type: article
Study design: Observational Study
Abstract: This article deals with the contribution of web marketing to the selling of craft products in Albania and hypothesizes that web marketing has an impact on their selling. An analysis of the data in the sample of the Albanian artisans is used to address the research question regarding the relationship between two concepts. This research will confirm the positive or negative relationship between dependent variable web marketing and the independent variable, the selling of craft products. This article also deals with one of the problems for web marketing practice – its value, or more specifically, the contribution of web marketing to overall selling of the craft products in Albania. Some artisans invest significant expenditure in web marketing. Often web marketing professionals want to prove how much value web marketing has to an artisan, for example how much web marketing increases profits, contribute to market share, and support customer satisfaction. This article attempts to examine the effect of web marketing on the selling of craft products in Albania. So the research question is: “Can web marketing have an impact and improve the selling of the craft products in Albania?” Research into measures of web marketing and the selling of the craft products and their relationship reflects this important issue. In this article, we question the possibility of linking web marketing activities to the selling of the craft products.
Author: Blerim Kola
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1489654701