Work

Behavioural Aspects of Marketing

Year: 1981

Type: book

Author: Keith C. Williams

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492409153

FWCI:

Cites:

Cited by: 22

Related to: 10