Work

Marketing: A Behavioural Analysis

Year: 1975

Type: book

Author: Peter M. Chisnall

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1494942473

FWCI: 4.095

Cites:

Cited by: 71

Related to: 10