Work

Strategy Through the Eyes of the Consumer: An Exploratory Study Across Emerging Economies

Year: 2006

Type: article

Study design: Observational Study

Source: Redalyc (Universidad Autónoma del Estado de México)

Authors: John A. Parnell, John E. Spillan, Nitish Singh

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1505417555

FWCI: 0.911

Cites: 45

Cited by: 4

Related to: 10