Work

Children influence on parents buying decisions in Delhi (India)

Year: 2011

Type: article

Study design: Observational Study

Source: European Journal of Business and Management

Authors: Akhter Ali, Dharminder Kumar Batra

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1508107410

FWCI: 3.711

Cites: 25

Cited by: 17

Related to: 10