Work

Consumer Behavior: Building Marketing Strategy

Year: 1997

Type: book

Authors: Del I. Hawkins, David L. Mothersbaugh

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1509166026

FWCI: 3.025

Cites:

Cited by: 654

Related to: 10