Work

Consumer behavior and marketing action

Year: 1981

Type: article

Author: Henry Assael

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1509220384

FWCI: 21.4

Cites:

Cited by: 1,396

Related to: 10