Work

An investigation of the impact of online word of mouth on purchase intention in the Dublin Hospitality Sector (bars and restaurants)

Year: 2014

Type: dissertation

Study design: Observational Study

Source: eSource (Dublin Business School)

Author: Aine Sweeney

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1517940268

Cites: 31

Cited by:

Related to: 10