Work

Children in Family Purchase Decision Making in India and the West: a Review

Year: 2006

Type: review

Authors: Pavleen Kaur, Raghbir Singh

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1519953970

FWCI: 3

Cites: 94

Cited by: 110

Related to: 10