Work

Consumer behaviour: a strategic approach

Year: 2007

Type: article

Source: Swinburne figshare (Swinburne University of Technology)

Authors: Henry Assael, Nigel Kenneth Pope, Linda Brennan, Kevin E. Voges

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1524730646

FWCI: 11.81

Cites:

Cited by: 58

Related to: 10