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ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BANDENG PRESTO (Studi kasus pada konsumen di Bandeng Presto Semarang)

Year: 2012

Type: article

Study design: Observational Study

Source: DJA : Diponegoro Journal of Management

Authors: Krystia Tambunan, Ibnu Widiyanto

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1525051733

FWCI:

Cites: 21

Cited by: 10

Related to: 10